Advances in Advertising Research (Vol. V): Extending the...

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Advances in Advertising Research (Vol....

Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising

Name: Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising
ISBN: 9783658081317

Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki (eds.)

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

Κατηγορίες:

Business & Economics - Sales & Marketing

Έτος:

2015

Έκδοση:

Εκδότης:

Gabler Verlag

Γλώσσα:

english

Σελίδες:

330

ISBN 10: